In partnership with
GROW YOUR BUSINESS
THROUGH ONLINE MARKETING SKILLS
Get bottom-line results for your business
with this BizHack 5-week course
ABOUT THE COURSE
This is a fast paced, high impact 5 week course to get bottom line results for your business and accelerate your career. It is designed especially for growth-minded, ambitious business owners and professionals in marketing, sales and public relations.
WHAT YOU GET
By the end of the course you’ll be able to:
Test versions of ads to maximize profits.
Create email nurture campaigns to convert
prospects into customers.
Use advanced audience targeting in Facebook, Instagram and LinkedIn.
Use retargeting to reengage prospects.
Map customer journeys to drive sales and
maximize customers lifetime value.
Leverage data and storytelling to boost
BizHack’s Digital Marketer’s Edge:
5-Week Accelerated Course
Tuesdays and Thursdays from 3-5 pm
MEET BIZHACK’S TEAM
Founder of BizHack Academy
Dan is the Pulitzer Prize-winning former News Director for NPR Miami. He's an expert storyteller who worked as a business correspondent at NPR’s Marketplace and PBS’s Nightly Business Report. When the jobs in journalism started to fade away, Dan transitioned to digital marketing where he went on to be the head of marketing at a billion-dollar corporation and two software startups. Now his company, BizHack, provides professional training to help business owners find fast success with digital marketing.
Alex de Carvalho
Alex has been one of the most important figures in digital marketing in South Florida for two decades. He has worked for companies like Constant Contact and IBM and also served as the first Knight Foundation Innovator in Residence at FIU. He also co-founded Refresh Miami.
He has taught social media at the University of Miami, FIU, and MDC and co-authored “Securing the Clicks: Network Security in the Age of Social Media,” published by McGraw-Hill. Alex serves as the Honorary Consul of Finland in South Florida and is fluent in five languages.
Ricardo is the founder and CEO of MI Group, which provides technology and digital media solutions for businesses across the Caribbean, Central and South America looking to grow their operations in the US. He is a serial entrepreneur with 17 years of experience growing companies.
Blanca Stella Mejia
Blanca has worked for companies like IBM and Microsoft and has over 10 years of experience in digital strategy. She is also very involved with the Social Media community in South Florida and has spoken at various events on topics such as SEO, WordPress, and social media.
Erika has more than 15 years of experience in public relations, marketing and branding. With a specialization in the nonprofit sector, she has executed highly successful public relations and marketing campaigns for some of the largest non-profits in the country, such as the American Red Cross and St. Jude Children’s Research Hospital.
LATAM Digital Marketing Consultant
Digital Marketing expert Joel Levy is a Partner at Screenko, an all-inclusive digital marketing agency. Joel has 10+ years of experience in digital marketing in several industries such as retail, shopping centers, hotels, real estate, and finance.
Ecommerce expert Kevin Aserraf is a partner at Bridgeko, an online distributor for retail brands across Latin America selling on various online marketplaces in Latin America, including Mercadolibre, Linio, and Falabella.
WHAT YOU'LL LEARN
TRY, ITERATE, AND OPTIMIZE
YOUR REAL LIFE CAMPAIGN
1. Forget about theory, this is Real Life.
You will work on a real-life campaign on your Facebook Business Manager, where you will be able to measure the ROI. Also, getting started in online marketing isn't easy. We set you up on the software you need and troubleshoot with our dedicated Facebook rep. so you can get to the fun stuff: launching campaigns and making money!
2. Accelerate with 1:1 Coaching.
Marketing is never one size fits all. You will get four private sessions with your very own certified marketing coach. We will push you and hold you accountable because that is how you will grow.
3. Mastermind Group Access.
Learn from your peers. We screen every participant to ensure the best learning experience. You'll join the more than 300 marketing professionals and business owners who have benefitted from the BizHack experience. Get exclusive access to events, conferences and discounts.
AS SEEN IN
"BizHack will unlock the door
to potential customers and
revenue. Following the BizHack
program has already driven
leads – and revenue –
to my business!"
CEO of Ink Link Marketing,
Marketer at Burger King
& Pollo Tropical
"BizHack gave me exactly what
I was looking for: A view into
the semi- opaque world of digital
marketing. I don't feel uninformed
anymore in a meeting when
the digital marketing jargon
gets thrown around."
Director of Strategy Planning,
"BizHack gave me relevant,
up-to-date digital marketing skills
with the support of experienced
coaches and similarly motivated
classmates. It's enabled me to
shift gears professionally."
Conservation Director, Tropical
Audubon Society of Miami
CASE OF STUDY OF A BIZHACKER
Meet Meghan Hill, Book Editor
Meghan is a former lawyer with 20 years of writing and editing experience. She struggled to find a legal job after taking a decade off to raise 4 kids. She got a gig editing a memoir for an author who’d appeared on Oprah. She wanted to turn that into a book editing business.
Meghan's Challenge: She had no online presence:
No social media
A tiny ad budget
Her solution? BizHack’s 5-week program
Ad Spend = $429.86
New Client Revenue = $105,000
Return on Ad Spend = 244x
Impressions = 16,636
Clicks = 190 (1.1%)
Leads = 13 (6.8%)
Sales = 7 (53%)
Lifetime Value of New Clients = $105,000
FREQUENTLY ASKED QUESTIONS
Q. The course is by application... Are there any prerequisites?
A. This program is designed for businesses with a product or service they need to market online. Our sole focus is to run social media ads that make you money. So we're selective about who we let in. That said, you don't need to be tech savvy. We make the technology accessible and easy to understand.
Q. How long will the coursework take me each week?
A. In addition to the online classes and labs, you should budget 2-4 hours per week to work on your Real-Life Campaign.
Q. What’s this about a Real-Life Campaign?
A. You'll run ads on Facebook, Instagram, Messenger and LinkedIn to generate leads for your business. We'll help you define the target audience, messaging, offer and creative the campaign, interpret the results and figure out next steps. This Real-Life Campaign is the core of the BizHack experiential learning experience. If you don't have a campaign, don't worry, we'll help you find a business to partner with.
Q. Do I need to spend money on advertising during the class?
A. Yes. You should budget $100-150 to spend on ads during the course.
Q. Will I make money from taking this course?
A. The average course participant makes $29 in revenue for every $1 they spend in ads while taking the course! The course pays for itself three times over.
Don’t miss the opportunity
to grow your business hand in hand with top notch professionals,
the results will be unbelievable!